Victoria Rae Consulting – Consultant – San Diego, CA
Project Manager
• Manage multiple clients projects across a diverse set of platforms.
• Completes projects by a set date and shows status for ongoing projects on project management tools.
• Develops a budget and sticks with it for each project.
Social Media
• Develops strategies for clients on how to promote their brand and increase lead generation.
• Create and edits content to post organically and paid on YouTube, Instagram, Facebook and Twitter.
Media Buying
• Manages clients Google Ads accounts and comes up with a complete strategy before implementation.
• Reports analytics for each platform to clients weekly and creates a strategy to continue growing.
• Researches direct site buys to find websites that will convert for my clients.
Website Design
• Creates and edits websites for clients using WordPress, Real Geeks and Shopify.
• Creates keyword landing pages to help SERP’s.
• Implements CSS to present content the best way on a website.
Email Marketing
• Develops email journeys for users to take once they sign up for a clients service.
• Creates one-off emails to promote new products/services.
• Designs coded email templates to match a client’s brand image.
Search Engine Optimization (SEO)
• Adds or updates clients SEO by using competitor research and a companies strengths.
• Stays up-to-date with Google Algorithms.
• Continuously improves on on-page and off-page SEO for clients.
Event Coordinator
• Works with vendors to supply furniture to stage open house showings for clients.
• Designs banners, flags, business cards, lawn signs, flyers, and other promotional gear for events.
Personal Assistant
• Bookkeeping clients financial transactions.
• Assisting clients by organizing their upcoming taxes.
• Consigning unwanted luxury goods.
• Lines up potential buyers for real estate firms.
• Organizes clients office spaces and computers to be the most efficient for their job.
Property Manager
• Manages clients Airbnb’s by working with the cleaning teams, responding to guests and helping with any potential issues.
• Complies spreadsheets to show expenses and income from the properties to make suggestions on where to purchase next.
Sail Bay Volleyball Association – Marketing & Operations – San Diego, CA
Event Coordinator
• Holds over three tournaments a year, each one with over 80 players.
• Reaches out to local businesses to receive gear for the winners and sponsor the tournament.
• Works with the city to receive permits, as well as liability insurance for events.
• Organize weekly meetups to connect players to find partners for future tournaments.
• Works with charities to raise awareness, money, toys, or food.
Digital Marketing
• Built the website on WordPress for the association.
• Updates the website to show days we play, volunteering opportunities and future tournaments.
NextGen Leads – Media Buyer – San Diego, CA
Media Buying
• Generated leads through multiple channels including, call campaigns, affiliate partners, direct site buys, social media advertising, partner networks, straight-post and display advertising.
• Worked with partners to meet goals and increase revenue.
Public Relations
• Created email campaigns and wrote articles on Medium to inform buyers on the features of our platform.
Customer Support
• Launched integrations to extract data from our CRM to our buyers CRM.Processed customer refunds to credit or debit the correct amounts.
Search Engine Optimization (SEO)
• Developed outlines to send to textbrokers to create articles based on keyword research.
• Researched competitor websites to create tools to add to our pages to increase user experience.
Lidl US – Sr. Digital Marketing Analyst – Arlington, VA
Google Analytics
• Provided use cases to IT to implement tracking of data & fix issues on the website or application.
• Frequently asked to combine vehicle KPI’s with web analytic data to report key site metrics to CEO.
Content Management
• Organized photoshoots for upcoming promotional products.
• Content checked copywriters work before getting pushed to the website.
Email Marketing
• Developed first email journey before launch for new users who signed up for the loyalty program.
JumpHawk LLC – Digital Marketing Manager – Port Chester, NY
Search Engine Optimization (SEO)
• Worked with on-page SEO and back links to drive organic traffic to specific KWM pages.
• Stayed up-to-date with Google algorithms to help ranking progression.
Social Media
• Created and maintained Facebook, Google+, Bing and Twitter pages for over 50 clients.
• Worked with Moz to optimize clients social accounts to align data throughout the web.
Graphic Design
• Used Photoshop to enhance imagery on clients custom Hawksites designed by our firm.
Client Support & Management
• Assisted and instructed clients on using their site to gain star ratings on search engine results.
• Instructed new hires to become acquainted with their position by delegating responsibilities and holding one-on-one trainings.
H.H.Brown – Digital Marketing Analyst – Andover, MA
Email Marketing
• Created, launched, and measured email campaigns by using advanced segmentation to maximize budget.
• Used A/B testing with headlines and creative email formats.
Search Engine Marketing (SEM)
• Created, managed, and measured campaigns in Google Ads for multiple websites.
• Worked within weekly budget to maximize conversions and minimize CPA.
Social Media
• Advertised on Facebook to existing fans and customer look-alikes using Power Editor.
• Measured impressions, likes, fan acquisition, email captures, and website analytics.
Google Ads
• Reported key site metrics to GM of E-commerce for multiple vehicles and websites.
Personalized Website Content
• Worked within Evergage to deliver dynamic and relevant site content based on traffic sources.
• Reinforced events with ads to increase coupon redemption rates and drive an increase in sales.
Please reach out for references.
Victoria Rae Consulting 